Enchantment – with Guy Kawasaki

Guy Kawasaki, Alltop, Content

This is the place where I usually write an intro to help you figure out if you should invest an hour and listen to the interview I recorded for you, but I can’t really put into text why this is such a good interview.

Yes, as you’d expect from me, I spent about an hour asking Guy Kawasaki to dissect the ideas in his latest book, Enchantment, and tell you exactly how you can be enchanting so you can grow your influence. And Guy is a great storyteller who illustrated his points with stories you’ll remember years after this interview is over. But there’s something more special than that in this interview. Trust me. Grab it.

Guy Kawasaki

Alltop

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

 

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