Samba: The Ambitious Brazilian – with Gustavo Caetano

Gustavo Caetano, SAMBA Tech S/A, B2B, Customer Acquisition, International Founders, Mental Game, Mobile Apps, Scaling, Selling 1-on-1, South American Founders

Gustavo Caetano didn’t have it as easy as his American counterparts. Maybe that’s why he did so well.

This is the story of how he made Samba into a leading South American platform for games and videos by hustling to get customers to take his calls, finding revenue in a business where others didn’t think it existed and capitalizing on foreign companies’ underestimation of his part of the world.

Gustavo Caetano

SAMBA Tech S/A

Gustavo Caetano is the founder and CEO of SAMBA Tech S/A. Established in the end of 2004 Samba aims to be the biggest digital entertainment distributor in South America. It’s clients include Abril Group, TV Globo, TV Record, SBT, Band, O Boticário, Sony, Banco Icatú, Cruzeiro Esporte Clube, Clube Atlético Mineiro, UOL, Claro, TIM, Warner Music, Universal Music and Grupo Associados (Estado de Minas, TV Alterosa and Portal UAI).

 

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