Running a content creation agency (without going nuts)

Nat Eliason, Growth Machine, B2B, Content, Marketing, Non-Tech

Today’s guest is Nat Eliason, the founder of Growth Machine. Growth Machine offers a done-for-you content and SEO solution, which means that he’s getting paid by customers to create content for them

Content is something people are very personal about. So Nat has to create something that’s in their voice, that represents their brand, etc. On top of that, he’s got to do SEO for them, which means he needs to drive traffic and prove that his content is converting into sales.

What I’m fascinated by is how he’s making it into something that doesn’t drive him nuts and still excites him when he has other options.

Nat Eliason

Growth Machine

Eliason is the founder of Growth Machine, which offers a done-for-you content and SEO solution.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And I call my listeners freedom fighters because I feel like, to some degree, we are looking for our own sense of freedom in entrepreneurship, the ability to do anything that we want within reason.

I’ll give you an example what I mean, Nat. After I came back from Antarctica, I came back to my office and I said, “Oh man, it feels so blah.” And I said, “What I feel like doing,” and I’ve been watching this YouTube video of a guy who’s unicycling around the world and watching him sleep in tents as he travels all over the world. And I thought, “Hey, there’s so many interesting beach-y areas here. I’d like to work there, but it’s too cold. I’m buying a tent. ”

So I bought a tent, it came in the mail and I’m going to go sit...

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