How Groove built a better mousetrap in helpdesk software

Alex Turnbull, Groove, B2B, Bootstrapping, Failure, Marketing, SaaS (software as a service), Scaling

Today’s guest does not do a lot of interviews like this. This might be the first one he’s ever done, and I’m proud to have him on here to talk about how he built up his company.

How did he do it? It started with blogging about his journey and talking about his company and how it was growing. And the blog actually helped him grow his software.

Alex is the founder of Groove, a simple helpdesk software.

Alex Turnbull

Groove

Alex is the founder of Groove, a simple helpdesk software.

Andrew: Hey, everyone. My name is Andrew Warner and I’ve been waiting to do this interview since at least 2013.

Get this. recurring revenue, which is where we are right now, to $100,000 in monthly recurring revenue, which is our next milestone I’ve got an email here from Alex Turnbull from September 17th, 2013. “Hey, Andrew. I’m launching a new series on my blog this week hoping to take an honest look at the long, tough haul from idea to successful company, specifically,” this I’m reading from his email, “Specifically I’m tracking the ups and downs of going from zero users, which is where we were, to $28,000 in monthlyand beyond. Would love to share it with you if you’re interested. Do you mind if I send you a link?”

I’d love it. Of course. Of course I was happy to send the link. But before I did, I looked him up. I said, “Do I know this Alex? Who is he?” It turns out he’s a guy...

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