A food delivery lifestyle business pivots to solve a bigger problem for grocery stores

Jeremy Neren, GrocerKey, B2B, eCommerce, Food, Lifestyle Business

About six years ago I interviewed the entrepreneur you’re about to meet. He started a snack delivery service called Madtown Munchies and he built it up from one guy with a bicycle to a $380k business.

We stayed in touch after that interview but recently I’ve been wondering what happened to him and his business. I invited him here to catch up.

Jeremy Neren is now the founder of GrocerKey which allows you to shop your favorite grocery store online. GrocerKey was a pivot from Madtown Munchies and I want to find out how he transformed his business.

Jeremy Neren

GrocerKey

Jeremy Neren is the founder of GrocerKey, which creates e-commerce software for grocery stores to sell products online at their in-store prices.

Andrew: Hey, there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.

About six years ago, I interviewed the entrepreneur who you’re about to reconnect with and I’m reconnecting with here today about how he started a service called Madtown Munchies that would deliver snacks to you at any time in the night four days a week and how he took it from zero dollars, basically him pedaling a bicycle, taking snacks to people who were, I’m going to guess stoned at night, and craving snacks, because he was going after the college campuses and built it up within two years to a $380,000 a year business, really respectable company that was growing.

I really just enjoyed talking to him back then. We stayed in touch a little bit. Then we lost touch. I was wondering what happened to him. Then I got an email from him with a catch-up. I invited him back here to talk...

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