How Greenrope uses a reseller network to compete with giants like Infusionsoft – with Lars Helgeson
Let me tell you the challenge that today’s guest has. You’ve never heard of him, you’ve never heard of his company–but you’ve heard of his competitors.
So, let me ask you this–if you were in his place, what would you do? How would you compete with these big guys and still claim your customers, build your product and grow your business? There’s one word that will sum up what he’s done that’s different–resellers.
Lars Helgeson is the Founder of GreenRope which is a web-based CRM, email marketing, event management, and project management system.
I want to talk to him about how he built a reseller network to get around these big marketers who he’s competing with. I want to find out how he’s talking to his customers to know what to build for them so his resellers have something valuable to sell.
Lars Helgeson is the Founder of GreenRope which is a web-based CRM, email marketing, event management, and project management system.
Andrew: Hey there, freedom fighters. You know me. My name is Andrew Warner. I’m the founder of Mixergy.com. It is home of the ambitious upstart. This is a place where I do deep, in-depth interviews with entrepreneurs and talk about how they built their businesses for an audience of real entrepreneurs.
I know there are a lot of podcasts out there for wannabes where we just talk about, “Yeah, we started a company. How great is it? Tell me your favorite book. Goodbye. Everyone else, go start your business.” That’s just not it. That’s not what I’m into. I really want these in-depth interviews, the kinds that will almost sit on a shelf with a biography because that’s the way we really learn, by going in depth.
Let me tell you the challenge that today’s guest has. He really does have a challenge. You’ve never heard of him, my bet is. You’ve never heard of his company. Here’s a challenge. You’ve...
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