Local gym can’t open. Founder goes online

Heather Gunn Rivera, Grassroots Fitness Project, Covid Recession, Non-Tech, Women Founders

She’s not a techie, like you and me. When New York told its citizens to stay home, Heather Gunn Rivera had to learn fast.

During this corona lockdown her Grassroots Fitness Project gym is 100% virtual. When the lockdown is over, her gym will have a new, online revenue source.

Heather Gunn Rivera

Grassroots Fitness Project

Heather Gunn Rivera is the cofounder of Grassroots Fitness Project.

Andrew Warner 0:04
Hey there freedom fighters. My name is Andrew Warner and this is the interview that I’ve been looking to do. Joining me is an entrepreneur Heather Gunn Rivera who has a Fitness Studio in New York City. It’s called grass roots fitness project. And like many of us, she can’t go into the office. But for me not going into the office means I have to suffer from doing doing these interviews from home, but it’s not that big of a deal. She had people who are coming into her place, working out in person and now they can’t do it. And instead of just closing up shop and saying, All right, this thinks this is the way life is and it’s and being miserable about it. She went online. I can’t imagine that this was easy. And we’re not going to pretend that this was easy. But she’s making it work. And I said, Could you please come here and talk about what you’re doing and as soon as I heard her story yesterday, I...

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