How GotCast Is Building A Viral Marketing Machine On American’s Need To Be Famous – with Alec Shankman
I kept spotting something as I researched this interview with GotCast’s CEO, Alec Shankman. The site’s users kept linking to their GotCast profile pages, asking everyone to “vote for me.”
GotCast took American’s hunger to be discovered and turned it into a viral machine. The more votes its members get, the more likely they are to land a role in programs it helps cast. So users hustle to promote themselves — and GotCast.
And those links are just a small slice of what makes GotCast grow. Listen to the full program and you’ll hear how they convert voters into registered users, and registered users into paying customers. You’ll also hear how Alec got high-profile shows and brands to pay GotCast to grow its own membership.
Alec Shankman is the CEO of GotCast.com, an interactive casting site and social network for talent. GotCast has cast for over 6,000 TV projects, including ABC’s ‘The Bachelor,’ MTV’s ‘The Real World,’ CBS’s ‘Big Brother,’ ABC’s ‘WipeOut,’ NBC’s ‘America’s Got Talent,’ Lifetime’s ‘Project Runway.’ Previously, Alec joined the West coast office of Abrams Artists Agency where he personally launched the agency’s renowned Alternative Programming Department.
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