SpareFoot: Traction Using Clever Hacks & Little Money – with Chuck Gordon

Chuck Gordon, SpareFoot, Customer Acquisition, Marketplace, Mixergy Fan, Selling 1-on-1

How does an entrepreneur with little money use clever hacks to build traction?

Chuck Gordon is about to get very open with you and show you the tactics he used, including, calling up customers to sell things he didn’t even have yet, publishing a site that didn’t really work, and forgoing paying rent on a standalone office by parking himself in his advisor’s office. (That last tactic came with a nice bonus, as you’ll hear soon.)

Chuck is the founder of SpareFoot, the largest open marketplace for self-storage. It’s like Expedia for self-storage facilities.

Chuck Gordon

SpareFoot

Chuck Gordon is the founder of SpareFoot which is the largest open marketplace for self storage.

 

Three messages before we get started. First, what’s the analytics package that’s so simple you’ll actually use it to grow your sales, Spring Metrics. I use Spring Metrics because it shows my conversions in real time. Spring Metrics motivates me to keep growing my sales with clear comparison charts like this. It even shows the exact path that each customer took to buy from me so I know exactly what’s working on my site and what I need to do more of. Even though I pay full price, you can get 25% off by going to springmetrics.com/mixergy.

Next, what’s the design development shop that acts as your technical cofounder? The ZehnerGroup. I hired the ZehnerGroup to build the first version of mixergy.com. Tweet Store got ZehnerGroup to turn its idea into a working online store. Health in Reach turned to the ZehnerGroup when it needed a user experience expert to make it super simple for people to search through its thousands of physicians. Do what I...

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