How car-sharing GoGet was bootstrapped to $30M

Bruce Jeffreys, GoGet, Bootstrapping, International Founders, Non-Tech, Scaling

You guys are going to recognize the business model today’s guest created. It’s not laughable the way it was when he started out. People in the U.S. raised millions for that idea, he did not. It had to be bootstrapped.

He built it from scratch and kept growing and growing and growing it. Bruce Jeffreys is the founder of GoGet, Australia’s first car-sharing service.

I’m so fascinated by this scrappy way that he and his cofounder built up the business.

Bruce Jeffreys

GoGet

Bruce Jeffreys is the founder of GoGet, Australia’s first car-sharing service.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their phenomenally successful companies.

I’ve got to tell you, I’ve been living in San Francisco for the better part of five years. This is an exaggeration but not much. If you have an idea and a napkin, you could basically raise money here, not millions the way you could maybe years ago, but you could raise money. Somebody’s going to give you $25,000 for an angel round, which is why it’s so surprising that today’s guest, because he doesn’t live here, he kind of lives the opposite of here. He lives in Australia. He had a phenomenal business idea. His competitors in the U.S.—I guess you couldn’t say competitors, people who had similar business ideas in the U.S. raised millions of dollars. You know how much money he raised? I had to confirm this with him—bupkis, zero, double...

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