Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I’ve done over a thousand interviews with proven entrepreneurs.
And I get email from my audience all the time. Ideally I’d like to see everyone from my audience here in my office, 201 Mission Street if you’re listening to me. That’s where I happen to be this year. But second best is getting email.
And I got an email from a woman named Gina, who said that she’s associated with a yoga studio and she wants to know how to grow it using online ads and Instagram and social media and everything like that. My response to her was maybe those things are pretty hard to use for a reason. Maybe your market is kind of limited to local market and you want to think bigger, go beyond.
I thought about Gina when I sat down to do today’s interview. Today’s guest is cofounder of a company that took fitness online and then went beyond. His...