GetApp’s business solution was so good that Google copied it – with Christophe Primault

Christophe Primault, GetApp, Bootstrapping, Customer Acquisition, European Founder, Hiring, International Founders, Sell Your Business, Traffic

Today’s guest realized that you could create a directory of software that businesses need. You could have ratings and reviews—and business would make buying decisions based on it. That’s it! There’s his business.

Christophe Primault started the business in 2010 with a cofounder and 2015 he sold it to Gartner.

I invited him here to talk about where the idea came from, how he launched it, got users, what makes it so special and why he sold it.

Christophe Primault is the founder of GetApp, an ecosystem of business apps and software discovery platforms.

Christophe Primault

GetApp

Christophe Primault is the founder of GetApp, an ecosystem of business apps and software discovery platforms.

Andrew: Hey there, freedom fighters. You know me. My name is Andrew Warner. I’m the founder of Mixergy. It is, of course, home of the ambitious upstart.

Basically what that means is that I do a set of interviews with really successful entrepreneurs for an audience of people who instead of listening to music or comedy podcasts or frankly just wasting time on YouTube watching short clips, these people want to get obsessive and understand the details of how other entrepreneurs built their businesses. To me, that is home. To hear those stories, to be with people who want to hear those stores, that is and always has been my dream. I love doing these interviews.

One of the reasons I love doing it is because I keep getting surprised, like who knew this would be such a big business. Get this. Today’s guest, you’re about to meet him. His name is Christophe Primault. He realized that you could create a directory of software that businesses need to use and...

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