Innovation From The Author of Crossing The Chasm & Dealing With Darwin – with Geoffrey Moore

Geoffrey Moore, Customer Acquisition, Funding, Marketing, Scaling

How did one company that I interviewed change the invitation and ticketing world through innovation, while another company I interviewed in the same space find itself unable to push out even the most basic new ideas?!

That’s one of the big questions I came to this interview with. Behind all my questions is this clear motivation: to find out how you can grasp the methods of the companies that innovate well and bring them back to your business.

To learn that, I invited the consultant, VC and author Geoffrey Moore to do this interview because he’s one of the most admired innovation leaders.

Geoffrey Moore

Geoffrey Moore is a venture capital partner with Mohr Davidow Ventures, he’s a consultant with TCG Advisors and an author. His book, Crossing the Chasm, which was published in 1991 is still considered the bible of entrepreneurial marketing. His most recent book is Dealing with Darwin.

 

Andrew: This program is sponsored by Shopify. Do you have an idea for an online store and need an easy way to get started? Or do you have an online store already and want to finally grow your sales? With Shopify you’ll set up your store in minutes, you’ll get professional themes to customize your store, you’ll even get a mobile app to manage your store from anywhere. Checkout Shopify.com.

It’s also sponsored by 99 designs. Do you know why 99designs won a People’s Voice award at the Webbies? Because when you go to 99designs and describe what you need, designers from all over the world will work to create custom designs just for you. You’ll give them all feedback. You’ll get even more designs. When you’re happy, you only pay for the designs that you want. I’ve used 99designs and so has Timothy Ferriss, and Adidas, and Shopify, and Tivo, and many other Mixergy interviewees and viewers. Checkout 99designs next time you...

Continue reading the transcript...