MediaMind: From Idea To Launch To IPO – with Gal Trifon
This is the story of how an idea emerges, pivots, evolves and matures into a profitable company whose shares trade on the NASDAQ exchange.
Gal Trifon and his MediaMind co-founders had an idea for simplifying the creation of rich media content online. They knew they had a good idea, but what they didn’t know who would pay to use it? Unlike tech companies that launched before them, Gal and his team didn’t have the luxury of focusing on their product and hoping that customers and profits would come “someday.” They launched in 1999, a tough financial environment, so profits were critical.
How did they pull the pull it off? Listen to the interview to hear the full story.
Gal Trifon has served as President, CEO and Director of MediaMind (formerly Eyeblaster) since 2001 and currently serves as the Chairman of the Board of Directors. Gal is one of the company’s co-founders and was the original technology architect of the Eyeblaster Rich Media platform. From December 2000 to June 2001, Mr. Trifon served as the Vice President of Business Development and from September 1999 to December 2000 as Vice President for Research and Development.
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