A case study: the framework for getting traction – with Gabriel Weinberg

Gabriel Weinberg, Traction, Customer Acquisition, Marketing

If you have an iPhone, one of the included search engines is DuckDuckGo. It’s actually built into Apple’s operating system, an amazing feat for a startup.

DuckDuckGo was launched by Gabriel Weinberg who wasn’t afraid to compete in Google’s world. He worked from home, by himself, and had to find time for work while being his baby’s primary caretaker.

Today his search engine is doing over 10 million queries per day! And it’s growing.

In fact, he co-authored a book on how to get traction. It’s called, Traction.

I invited him here to talk about three things which you’ll hear in this interview.

Gabriel Weinberg

Traction

Gabriel Weinberg is founder of DuckDuckGo, the search engine that doesn’t track you. His new book, Traction, is a startup guide to getting customers.

Andrew: Hey there Freedom Fighters, my name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. And I got one of those ambitious upstarts with me here today. He’s an entrepreneur who’s been listening since pretty much from the beginning of Mixergy, and I’ve gotten to know him over the years and I’m really proud to have him on. In fact, before I introduce the entrepreneur, let me introduce his company and what he does.

If you have an iPhone, like this old one here, built into this iPhone included right in the operating system is DuckDuckGo, a search engine, one of the few that Apple has blessed and included in its hardware. DuckDuckGo was launched by today’s guest, Gabriel Weinberg, who wasn’t afraid to compete in Google’s world. The guy decided he was going to create a search engine, a search engine that will not track you, and it just kept growing and growing and growing. And as I said, even...

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