Why Alex Osenenko thinks your service business is scalable
A while back I got an email from today’s guest, who said, “Hi Andrew. I’m listening to your July 25th interview with Glenn Elliott and I can’t help but write you this note. One of the first things that Glenn said was the digital marketing company that he founded trapped him. He felt the company truly wasn’t scalable and there was little opportunity for recurring revenue. I feel a strong need to challenge that generalized mindset.
“Using my own company as an example, we started Fourandhalf.com with a simple premise–solve growth for small businesses.” And I’m assuming that Alex, who wrote this email, has actually been growing his company and I want to find out how he did it and why he thinks that service companies can actually scale well.
Today’s guest, the man who wrote that email is Alex Osenenko. He is the founder of Fourandhalf, which is a marketing company that works exclusively with fee-based property management services. I actually don’t exactly know what that means, but we’ll talk about that.
Alex Osenenko is the founder of Fourandhalf, which is a marketing company that works exclusively with fee-based property management services.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, where I interview entrepreneurs about how they built their businesses. I just realized I really mumbled the name Mixergy, Mixergy.com. Mixergy is the name of the company. I like to talk so fast because I just want to get right to things.
Well, a little while back I got an email from today’s guest, who says, “Hi, Andrew. I’m listening to your July 25th interview with Glenn Elliott and I can’t help but write you this note. One of the first things that Glenn said was the digital marketing company that he founded trapped him. He felt the company truly wasn’t scalable and there was little opportunity for recurring revenue. I feel a strong need to challenge that generalized mindset.
“Using my own company as an example, we started Fourandhalf.com four and a half years ago, how interesting, with a simple premise–solve growth for...
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