KeVita Case Study: The kombucha beverage company launched in a recession (that PepsiCo bought for $230,000,000)

Bill Moses, Flying Embers, Covid Recession, eCommerce, Food, Sell Your Business

Joining me today is an entrepreneur who created a beverage company and sold it to PepsiCo.

I want to find out how he sold his company but I also want to tear into this story, especially considering what’s going on in the world today.

His name is Bill Moses. The company I’d like to spend a lot of time talking about is called KeVita. If you don’t recognize the name, you’d probably recognize the bottle.

I want to find out how he launched it, how he grew it and why he’s coming back and doing an alcoholic beverage now.

Bill Moses

Flying Embers

Bill Moses is the co-founder of Flying Embers, Organic Hard Kombucha with live probiotics and botanical adaptogens.

Andrew Warner 0:04
Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of mixergy, where I interview entrepreneurs about how they built their businesses. And I’ve been waiting for me to use the word literally right here, literally months to do this interview because the guest who’s joining me today, created a beverage company, sold it to Pepsi started another company, the new company now is flying embers. It does organic, hard kombucha, nobody can see it because people are listening to the audio version of this, but I’m holding it up here. And the reason I’ve been dying to do this interview is his team generously sent me a box full of it. And I felt I can’t drink it before the interview that feels wrong. It’s here for the interview. And then if you guys heard my interview with Thomas from Effie International, I said, Thomas, you’re here in person. I’m really not going to drink with you and...

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