How two rural Kentucky schoolteachers built a life-changing online business

Shane and Jocelyn Sams, Flipped Lifestyle, Content, Educational Company, Hiring, Lifestyle Business, Marketing, Non-Tech, System

Software companies are the kind of businesses I’m usually excited to talk about. But if we don’t understand how other entrepreneurs work, we only have half a picture. What we want to do is pull in ideas from everywhere and bring them back to our companies.

Which is why I invited t today’s guests. Shane and Jocelyn Sams are a married couple and former schoolteachers who were selling lesson plans online on sites like ElementaryLibrarian.com and USHistoryTeachers.com.

We’ll find out how they did it. We’ll also find out about their new project, Flipped Lifestyle, where they help real people start online businesses.

Shane and Jocelyn Sams

Flipped Lifestyle

Shane and Jocelyn Sams are the founders of Flipped Lifestyle, where they help real people start online businesses.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.

You know, my focus usually is on software entrepreneurs. That’s the thing that got me started. That’s the business I was in before this. That’s the kind of companies I’m usually excited to talk about. I think if we don’t understand how other entrepreneurs work, we really have half a picture, in fact even less than half a picture. What we want to do is really understand entrepreneurship, pull in ideas from everywhere and learn as much as we can and more importantly bring it back to our companies.

Which is why when I heard about this couple, former schoolteachers who were actually selling lesson plans I thought, “I don’t know what that exactly means, lesson plans online?” But that’s exactly that kind of entrepreneur, the kind of couple that I want...

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