Feverish: How Do You Attract Impressive Clients? – with Felecia Hatcher

Felecia Hatcher, Feverish Ice Cream, B2B, Brand (branding), Customer Acquisition, Food, Mental Game, Non-Tech, Women Founders

How does an entrepreneur snag clients like Universal Music, Adidas, Whole Foods, J.Crew, The US Census Bureau, The W Hotel, Playboy and Tom Cruise?

Felecia Hatcher is the founder of Feverish Ice Cream, a gourmet popsicle and ice cream catering company. I invited her to tell us how she launched her business and attracted such impressive customers.

Felecia Hatcher

Feverish Ice Cream

Felecia Hatcher is the founder of Feverish Ice Cream, a gourmet popsicle and ice cream catering company.

 

Andrew: Coming up, do you ever feel that the only way to really make it as an entrepreneur right now is to build a hot mobile app? Wait until you hear this founder’s story and how she did it. Also, how would you launch an ice cream truck business if you didn’t even have an ice cream truck? The way today’s guest did it will inspire you to think more creatively. Do you ever get so depressed that you slept for days? I’m going to see if I can get today’s guest to talk about that experience and how she got out of it and how you can too. All that and so much more coming up, so stay tuned.

Before we get started, I want to congratulate Mixergy fan, Carlos Solorio, who co-founded Arden Reed while listening to my interviews the way you’re about to listen to this program. Can you imagine the pride he feels every time someone goes to ardenreed.com and buys a custom made suit or shirt? Five minutes ago, bought a suit and shirt there. Mixergy is made...

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