How to cut the crap and simplify your messaging

Eric Hinson, Explainify, B2B, Content, Hiring, Marketing

Today’s guest is the expert when it comes to creating great short videos. I’m really curious about the business behind creating those videos.

Eric Hinson is the founder of Explainify which makes animated explainer videos for businesses. He’s has an upcoming book called Diamond in a Haystack. It’s about how to cut the crap and simplify your messaging by finding your diamond in the haystack.

I think a lot of people can learn to cut the crap and just simplify their messaging from Eric. If you want to see it, he’ll give you the first couple of chapters of the book at explainify.com/mixergy.

Eric Hinson

Explainify

Eric Hinson is the founder of Explainify which makes animated explainer videos for businesses.

Andrew: Hey, everyone. My name is Andrew Warner, I’m the founder of Mixergy, the site where I interview entrepreneurs about how they build their businesses, and I do this for an audience of entrepreneurs. In fact, today’s guest is both someone who has listened to the interviews and now is here to talk about how he’s built his business. I used to, and still do I guess, call it the circle of Mixergy. The idea is you listen, learn, you build something phenomenal, and then you come back here and you tell your story so that other people can learn from you.

And today’s guest is someone who I had seen in a private chat with my favorite video hosting company, Wistia. He’s the expert when it comes to creating great short videos. And I’m actually really curious about the business behind creating those videos. His name is Eric Hinson, he is the founder of Explainify. Explainify makes animated explainer videos for businesses. Really short, really...

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