Finding Your Message, Building a Tribe, Changing the World
When I first planned to do this interview, it was about today’s guest’s book and I said, “Great, another bullshit book by a software entrepreneur.”
So I read this book within five minutes to prepare and I said, “Andrew, you made a big mistake. This is maybe the greatest, most powerful nonfiction book I read since Robert Cialdini’s book.”
Here’s the title of the book, “Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World.”
The guest is Russell Brunson, the founder of ClickFunnels. ClickFunnels helps you create pages that take someone who’s never heard of your business, get their e-mail address and convert them into a sale. And it’s all done without any coding.
Russell Brunson is the founder of ClickFunnels, which provides an easy way to market, sell or deliver products online.
Andrew: Hey, everyone. My name is Andrew Warner, I’m the Founder of Mixergy, where I interview entrepreneurs for an audience of real entrepreneurs, people who are actually building their businesses. And I’ve got to be honest with you that when I first planned to do this interview, it was about today’s guest’s book and I said, “Great, another bullshit book by a software entrepreneur. I’m going to humor him by telling him that we’re going to have him on here for his book, I’ll talk to him about the book for a couple of minutes, but in reality all I care about is his massively successful software company.”
And my plan was to do what I always do, spend like 10 minutes before the interview, actually it takes me like 20 minutes to half an hour to read a book solidly cover to cover and be prepared. So I sat out there and I read this fucking book and within five minutes I said, “Andrew, you made a big mistake. This is...
Continue reading the transcript...