The Lean Startup Methodology – with Eric Ries

Eric Ries, The Lean Startup, Customer Acquisition, Scaling, System

How do you build a company using the lean startup methodology?

Eric Ries used it to take IMVU from a startup with a failed product to one that will generate $50 million in sales this year. He has been building a movement around his methodology, and recently published a book on the topic called The Lean Startup.

Eric Ries

The Lean Startup

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