The woman behind the soap you’re probably using

Susan Griffin-Black, EO Products, eCommerce, Non-Tech, Physical Product, Women Founders

The beauty industrial complex has never spoken to me but I found a shampoo that I freaking love.

I’ve been told when I interview founders I really admire, my questions can lose their edge and I don’t push as hard. I don’t want to do that today.

Today’s guest is Susan Griffin-Black, the co-founder and Co-CEO of EO Products which is a collection of body and hair products made with active botanicals and pure essential oils.

Susan Griffin-Black

EO Products

Susan Griffin-Black is the co-founder and Co-CEO of EO Products which is a collection of body and hair products made with active botanicals and pure essential oils.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy where I do interviews with entrepreneurs, mostly software entrepreneurs, about how they built their businesses. And I’m someone who is just in deep admiration of internet, software, mobile companies and entrepreneurs behind them.

But today’s guest is a little bit different. Here’s the thing. A little while ago, Amazon recommended this new type of soap to me, and I thought this is exactly me. Soap never speaks to me in the sense that it speaks to other people about like how it’s going to make my hair shine, essential oils. I don’t care about any of that. But it was this big bottle with a pump, so it was convenient that I could use, the soap I could use on my hair, on my body, the whole thing. I thought, “This is it.” I always thought it was just like this whole . . . I don’t know. The beauty industrial complex didn’t speak to me. They...

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