Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses, and I do these interviews for an audience of real entrepreneurs. People keep telling me, “Why do you say that, Andrew? It’s unwelcoming to someone who might be dabbling in podcasts and is just listening to your interviews.” I want to set the stage. I want everyone to know. I asked the types of questions that real entrepreneurs care about, and I’m not here to give you the fantasy of entrepreneurship which is, I think, a little too thin for real entrepreneurs.
Okay. So today’s guest is a guy who is coming in with new . . . It’s not so new anymore, but with software to allow e-commerce sites to sell online. And the elephant in the room is that there’s Shopify out there, and Shopify is a massive success in e-commerce. And why would this guy come in and compete with...