How a small denim company got visibility among hundreds of competitors

Emilie Whitaker, Beija-Flor Jeans, Bootstrapping, Brand (branding), Clothing Company, Customer Acquisition, eCommerce, Non-Tech, Physical Product, Women Founders

Emilie Whitaker is the co-founder of Beija-Flor, a jeans company that makes jeans for women by women.

In this interview you’ll hear how a gift from Emilie’s mom led to a denim company that solved a specific problem for women.

The two launched the company from a living room and bootstrapped it from credit cards. Today Beija-Flor has been featured in O Magazine, Vogue, and People‘s Style Watch. Here’s how she did it.

Emilie Whitaker

Beija-Flor Jeans

Emilie Whitaker is the founder and CEO of Beija-Flor jeans.

Andrew: Hey there, Freedom Fighters. You know me. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. What that means is that there are some people out there who really aspire to do more with their lives, who really want to build incredible businesses and for fun, when they’re out running, when they’re in their cars, when they’re just sitting around the house, they listen to this podcast where they hear other entrepreneurs how they did it. Strange group of people that we are, but that’s what we’re about and that’s what this interview is for.

Joining me today is Emilie Whitaker. She is the co-founder of Beija Flor. It’s a jeans company that makes jeans for women by women. For a second there, I was going to say jeans pants, but then I said, “Well, jeans are pants, essentially,” unless you say otherwise, right?

Emilie: Yes.

Andrew: Yeah. And this interview is...

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