How Ben Kirshner brought meritocracy to digital marketing
Because I’ve been doing this for so long, I get recommendations for guests from people who’ve heard about Mixergy, who know about Mixergy’s history who want certain people to be interviewed here. A few months ago I got an email from a guy who said to me, “Andrew, you should email and interview the founder of my company.”
I looked into him and frankly, the person who made the suggestion even sent over revenue numbers for 2014-2015, and I said, “Yes, absolutely. We’ve got to get this guy on.” I especially like interviewees where someone on the team says, “You’ve got to interview my founder.”
So that’s what we have here with us today. Ben Kirshner is the founder of Elite SEM. It’s a digital marketing agency that kind of flipped the organization chart on its head, which means a lot of things, but one of the things it means is he’s sharing the profits from each sale with each individual employee who’s working on that client’s work. We’ll get into that in the interview.
Ben Kirshner is the founder of Elite SEM, a digital marketing agency specializing in paid search, SEO, CRO, shopping, performance display and paid social.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. It’s the place where I’ve done interviews since 2008 now with proven entrepreneurs about how they built their businesses.
Because I’ve been doing this for so long, I get recommendations for guests from people who’ve heard about Mixergy, who know about Mixergy’s history who want certain people to be interviewed here. A few months ago I got an email from a guy who said to me, “Andrew, you should email and interview the founder of my company.”
I looked into him and frankly, the person who made the suggestion even sent over revenue numbers for 2014-2015 and I looked into the company, I looked into the guest and I said, “Yes, absolutely. We’ve got to get this guy on.” I especially like interviewees where someone on the team says, “You’ve got to interview my founder.”
So that’s what...
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