Entrepreneurship in a highly regulated industry

Alexi Cashen, Elenteny, B2B, Women Founders

Joining me today is a woman who sold wines in Manhattan. Then she decided to import wine herself. But she ran into a problem. Instead of closing down she figured out how to make things easier for people who wanted to do what she was trying to do.

Alexi Cashen is co-founder of Elenteny Imports which provides logistical and administrative back office services for international importing, national compliance and direct-to-trade distribution sales.

Alexi Cashen

Elenteny

Alexi Cashen is co-founder of Elenteny Imports which provides logistical and administrative back office services for international importing, national compliance and direct-to-trade distribution sales.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses, and I do it for an audience of real entrepreneurs. Joining me today is a woman who sold wine. And I’m fascinated by the way that she did it. I’m looking forward to asking her about that. And then she decided to import some wine herself and she realized that there’s an issue with it. You’ve got to import a lot of wine in order to make it cost-effective. And she realized she couldn’t do it on her own and that led her to create a business that, among other things, allows people who want smaller . . . Who want to import less things to be able to do it.

I’m not explaining your business right at all, Alexi. I’m going to call myself out. Not only did I have tech issues just connecting with you, I’m having issues even explaining what the product is. Joining me is...

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