Andrew: Hey there, freedom fighters. My name is Andrew Warner. I am the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And one of the best ways to build a business that generates money is to help your clients generate money. Joining me today is an entrepreneur who figured that out. He, going back to the days of the internet, when it was really hard to sell something online, came up with what I thought was a simple, elegant solution. All you have to do is go to his site and he’ll give you a little bit of code and you put it on your site. And that code magically transforms into a button that people can press and buy anything you have to sell. It was so simple in a world of really difficult online sales.
I’ve been wondering what happened to him. I’ve been wondering why that business didn’t take off or maybe it was just a hidden growth company. I had no idea what was behind the company. I just knew was...