How Drip started as a widget and was acquired by Leadpages for a life-changing sum – with Rob Walling

Rob Walling, Drip, Bootstrapping, Marketing, SaaS (software as a service), Sell Your Business, System

I’m really excited to have today’s guest on. This is a guy who has started things like MicroConf and Micropreneur Academy and he’s just been plugging away, bootstrapping from his house.

The stuff he creates is high quality, the people he works with love him and have life-changing experiences because of him.

He didn’t raise millions of dollars or appear on TechCrunch, but he built this phenomenal company called Drip. He sold it to LeadPages.

I invited him here to find out how he did it.

Rob Walling

Drip

Rob Walling is the founder of Drip, a marketing automation tool, which was sold to Leadpages.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. It is, of course, home of the ambitious startup.

And I’m really excited to have today’s guest on. This is a guy who for years has started things like MicroConf, Micropreneur Academy. “Start Small, Stay Small,” I think was the name of one of his books. He’s just plugging away, doing his bootstrap thing from his house. I think this is the first time I’ve ever interviewed him from an office. And his stuff is high quality. The people who he interacts with love him and have life-changing experiences because of him, and he didn’t raise millions of dollars. No, he didn’t, as far as I know, get on TechCrunch even once.

Now he’s built this thing that’s just phenomenal, and I’ll tell you about it within the interview. It’s called Drip. He sold it to Leadpages. When I was at Leadpages’ conference...

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