The simplest $6M dollar idea

Ryan Baylis, Drift

Today’s guest is doing $6M ARR selling freaking air fresheners. Seriously, just a better replacement for those little trees that hang from the rearview mirror.

He says selling a fragrance over the internet is the world’s worse elevator pitch but I disagree. I want to find out how he did it.

Ryan Baylis is the founder of Drift, a scent based, home goods company.

Ryan Baylis

Drift

Ryan Baylis is the founder of Drift, a scent based, home goods company.

Andrew: What the hell? Sorry to occur. You’re in salt lake city. Does that mean that I shouldn’t say the word hell. Okay.

Ryan: say whatever you can say,

Andrew: What the hell dude, you’re making $6 million annual recurring revenue selling, selling like the replacement to those fricking trees that the taxi drivers in New York had.

Ryan: Yeah, dude. It’s uh, It’s, it’s a terrible elevator pitch.

Andrew: It’s not a terrible elevator pitch. It’s an unbelievable elevator pitch. Someone’s going to think of you snowing us. Is this a lie, truthfully? That was going to be my first question. Number one, I use knowing that’s number two. Is this a lie? Number three? I can’t believe it. Why am I not doing it?

Ryan: Yeah, exactly.

Andrew: Can we just roll right into the interview right now included the whole setup that we got

Ryan: Absolutely.

Andrew: would be completely...

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