Why there’s still room in the productivity space

Alice Default, Double

Alice Default is the co-founder of Double, which connects busy executives with experienced part-time assistants and delegation tools.

I want to find out why she went from building software to building a service company.

Alice Default

Double

Alice Default is the co-founder of Double, which connects busy executives with experienced part-time assistants and delegation tools.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And I do it because I get excited about hearing how other people have built businesses. In fact, sometimes the more simple, the idea, the more exciting it is because it just shows the potential that’s out there for creating these new businesses.

Joining me as a woman who was part of a company that I loved, I loved their software so much. They made sunrise this E this calendar software that. Ted, a lot of people who are huge fans like I was, and then it sold to Microsoft became part of a, um, outlook. And then she decided to start her own company.

And the company that she decided to start is not a software company, but instead it’s a services company. She realized that her boss at sunrise did not have a good assistant. A lot of people don’t have good assistants. I said, what if I...

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