Software Advice: Bootstrapping In The Tech Space – with Don Fornes

Don Fornes, Software Advice, B2B, Bootstrapping, Customer Acquisition

How does a founder build a profitable business by helping companies pick the right software?

Don Fornes is the founder of Software Advice, a lead generation service for software companies.

I invited him here to talk about how he did it.

Don Fornes

Software Advice

Don Fornes is the founder and CEO of Software Advice which is a lead generation service for software companies.

 

Andrew: Listen up. I hate to have commercials interrupt this interview. So I’m going to tell you about three sponsors quickly now. Then we’re going to go right into the program.

Starting with Walker Corporate Law, if you need a Lawyer who understand the startup world and the tech community, I want you to go to WalkerCorporateLaw.com.

Next, I want to tell you about Shopify. When your friend asks you, “How can I sell something online?” I want you to send them to Shopify and explain to them that Shopify stores are easy to set up, they increase sales, and they’ll make your friend’s products look great; Shopify.

Finally, I want to tell you about Grasshopper. You want a phone number that people can call and then press one for sales, two for tech support, etc., and then have all of the calls be routed to the right person’s cell phone. Well get your number from Grasshopper.com.

All right, let’s get...

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