DODOcase: How An iPad Case Generated Almost $1 Mil In Revenue Within 3 Months – with Patrick Buckley

Patrick Buckley, DODOcase, Physical Product, Scaling

A few months ago, Patrick Buckley’s company didn’t even exist. Now, he says it has already generated almost $1 million in revenue. His product is the DODOcase, a handmade iPad case that the New York Times says, “gives the iPad the look and feel of a luxury, hardcover notebook.”

He and his co-founder came up with the idea because he wanted to enter Shopify‘s Build-A-Business contest. In this interview you’ll hear how he did it.

(By the way, if you read Tim Ferriss’ latest blog post you might think that only $600,000 cases were sold. Seems that Tim, because he’s an advisor to Shopify, is intentionally using only publicly available numbers, which understate the total. Patrick, in his first answer of this interview, reveals that the number is higher.)

Patrick Buckley

DODOcase

Patrick Buckley is the co-founder of DODOcase, an iPad case inspired by artists’ journals. Made by hand in San Francisco, California using traditional book binding techniques, the DODOcase brings a classic look to protecting your iPad.

 

Andrew Warner: Three great companies sponsor this program including

grasshopper.com. It’s a virtual phone system that entrepreneurs like me

love. Imagine traveling the world and having a phone number that can reach

you wherever you are. Imagine hiring a new employee and giving them an

extension at your company’s main number, so they can be reached wherever

they are in the world and on whatever phone they prefer. Imagine saving

time with features like voicemail that you can read. See how you can do it

all at grasshopper.com.

Shopify is the second sponsor and check out these gorgeous stores. They’re

all built on shopify.com’s platform. Shopify gives you beautiful stores

that encourage your customers to buy. And, Shopify gives you a backend

that helps you manage your store professionally. Go to shopify.com and see

it all.

Finally, Lose It or Lose It is a site created...

Continue reading the transcript...