Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Joining me is someone who built a business off of writing and then realized, you know, there are a lot of people who are doers, who are not writers, but who understand that today, the only way to be seen is to publish.
I hate the old phrase of publisher, perish Cole, but you know, you used to hear it a lot for academics. I feel like now it’s very true for anyone. Who’s got an online business, right? You’ve got to publish often or else people don’t know you exist and you kind of go away or. Uh, or I guess people could work with your agency.
Nicholas Cole is the co-founder of digital press. They are a thought leadership agency for CEOs, executives, and serial entrepreneurs. Basically they do ghost writing for people who understand the content marketing is important in the world...