Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs. And it’s live day that I’m doing here with a few entrepreneurs who are focused on the marketing space. And this whole thing happened largely because of a conversation that I had with Ryan Deiss a few years ago when I interviewed him. There’s this thing that echoed in my head where for years as I was running, I said, “Why did you ask him the question about legitimizing? Are you like . . . ” I don’t know what the phrase was, but it was basically justify yourself to me and my audience as a marketer and that you’re not just like this creepy online marketer.
And my frustration with that was that I teed him up for an answer that I heard him give Noah Kagan at brunch, and I thought, “I got a cliched answer.” It wasn’t...