Former Apple Designer Now Works As A Pickle – with Russ Perry

Russ Perry, Design Pickle, Brand (branding), Consulting, Customer Acquisition, Marketing, Marketplace, Scaling, Social Media, Subscription (Membership) Model, System

Russ Perry did this interview wearing the pickle costume that he often wears these days. He quit working at Apple because he wanted to spend more time with his daughter. To make money, he started a consulting company, which he hated.

That’s when he came up with his big idea, Design Pickle. It’s a subscription site that does custom design work for a fixed monthly fee. That business is growing fast, partially because he hustles by doing things like wearing a pickle costume to get attention.

You should listen to the interview to hear the other surprising things he did to grow.

Russ Perry

Design Pickle

Andrew: You’re doing it in a pickle.

Russ: I literally had all my pickle gear stolen this morning out of my garage. So, this is the only pickle-branded item I have.

Andrew: So you’re going to do this whole interview dressed as pickle?

Russ: It’s either that or no branding, which I’m super–I had to file a police report this morning.

Andrew: And you can’t bring yourself to just be in a t-shirt, jeans or nice button-down shirt?

Russ: I actually feel more natural in a pickle outfit that I do just in a button down or something.

Andrew: How could you? There’s something over your head right now and it’s foreign. It’s not even the usual pickle outfit.

Russ: I was the pickle. This is the real pickle outfit that we use that I bought on Amazon when we first launched.

Andrew: Okay. This is the one that’s on your homepage. It’s the official one and you feel more...

Continue reading the transcript...