Next Step China: How To Save A Company From Shutdown – with Derek Capo

Derek Capo, Next Step China, Bootstrapping, Customer Acquisition, Educational Company, Hiring, Mental Game, Mixergy Fan

I got an email from an early Mixergy viewer who told me that if it weren’t for these programs, he probably would have shut down his company. Instead, the company that he bootstrapped is now profitable and growing. So, I invited him here to tell us how he did it.

Derek Capo is the founder of Next Step China which offers China study abroad programs for both students and professionals seeking to take their next step.

Derek Capo

Next Step China

Derek Capo is the founder of Next Step China which offers China study abroad programs for both students and professionals seeking to take their next step.

 

Andrew: It’s Andrew and I’m recording the intro on my iPhone because I do not trust my computer. It let me down several times in this interview and I don’t even trust my backup computer. Even this computer let me down today. With the whole setup over here, I have a lot of trouble with the software. But the quality of this interview, I am sure this is going to be one of the best interviews on this site. You know why? Two things. First of all, a guy who is down, almost shut down his company and turned things around. How did he do it? Well, we’re going to break it down in this interview and you’re going to see specifically what he did to get customers, to improve the quality of the site and so on.

But that’s not what I want to point your attention to. See down here? Always at the end of my interview, I have a big, bold question that I want to try to get to. This is the thing that if the guy is so insulted that I ask it that he wants to...

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