Fail Series: The $40 Million Company – with Dean Soukeras

Dean Soukeras, Customer Acquisition, Failure, Scaling

Dean Sourkeras co-founded and took ComputerGiants.com from a basement in Queens, NY to a spot on Entrperneuer magazine’s 100 fastest growing companies. Then he says he did what many other founders in his position would do, he grew it too fast with no controls in place.

Grab this interview to find out how he got the business to $40 million in sales and what happened next.

Dean Soukeras

Dean Soukeras graduated from law school and started his own business, which landed on Entrepreneur Magazine’s Hot 500 Fastest-Growing Businesses in America before having to close in 2008. Since then he has returned to law, opening his Manhattan firm Morales Soukeras PLLC. Ever the entrepreneur, he is also launching two websites focused on the New York City residential and business communities, including www.CitiRenter.com.

 

Before we get started, have you seen these? Here’s a box right there, on Wistia, there’s another one on inDinero’s website. They’re all over the place. They’re from this company Olark. And the reason these companies have the box up on their website, is so their customers can have chats with them in real time. Now imagine what a confused customer is going through, and the frustration they’re having with the website, and then boom, they have the ability to chat with the founder, with someone at the company who cares and can help them. Beyond solving their problem, and giving you a way to help your customers, it’ll also give you insight into what your customers are going through, when they’re on your site, in real time. Olark, I’m making you aware of them so you’ll add them to your website and be able to give your customers incredible support, and so you can learn from them. Once you hear about Olark, you’ll see them...

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