Getting Measurable Growth In Sales By Understanding Your Customer – with David Skok
David Skok tells a story about how rethinking his sales cycle helped him generate sales of $3.5 million in one day, after doing $4 million the whole previous year. Of course that’s not a typical result, but as you listen to him explain how he did it, you’ll see how the methodical way that he thinks about the customer acquisition process can be applied to your company.
You’ll hear several stories like that in this interview as I ask David about the companies he launched when he was an entrepreneur and the ones he helps grow now that he’s a venture capitalist.
David Skok is a serial entrepreneur turned VC. He started his first company a few months after leaving university at the age of 21, and over the next 25 years, founded a total of four companies (Skok Systems, Corporate Software Europe, Watermark Software, and SilverStream Software) and did one turnaround (Xionics). After 25 years as an entrepreneur, he became a venture capital partner at Matrix Partners, the firm that backed his last two companies.
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If you’re a tech startup, don’t you have unique legal needs that your family lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on VentureBeat, you know he can help you when you’re raising money or when you’re issuing stock options or even if you need to decide whether to form a partnership...
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