FurtherEd: “Going After Professionals Who Have Money And A BIG Need” – with David Schnurman

David Schnurman, FurtherEd, Content, Customer Acquisition, Educational Company, Subscription (Membership) Model

How does a founder build a multimillion dollar business that sells education online?

The short answer is “by going after professionals who have money and a BIG need.” But you and I aren’t about short answers. We want details.

David Schnurman is the founder of FurtherEd. The company is built on the fact that lawyers, accountants, real estate brokers and other professionals have to continue their education. So it allows them to do it online.

David Schnurman

FurtherEd

David Schnurman is the CEO of FurtherEd. The company is built on the fact that lawyers accountants and other professionals have to continue their education. FurtherEd allows them to do it online.

This is the Mike Michalowicz course that David referred to.

Andrew: Listen up. I’d hate to have commercials interrupt this interview, so I’m going to tell you about three sponsors quickly now, and then we’re going to go right into the program. Starting with Walker Corporate Law. If you need a lawyer who understands the startup world and the tech community, I want you to go to walkercorporatelaw.com.

Next I want to tell you about Shopify. When your friend asks you, “How can I sell something online?” I want you to send them to Shopify and explain to them that Shopify stores are easy to set up, they increase sales and they’ll make your friend’s products look great. Shopify.

Finally, I want to tell you about Grasshopper. Do you want a phone number that people can call and then press 1 for sales, 2 for tech support, etc., and have all of the calls be routed to the right person’s cell phone? Well, get your number from grasshopper.com.

All right, let’s get started. Hey,...

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