overstockArt: How Focus Turned This Business Around – with David Sasson
David Sasson was exhausted from holding down a full-time job while running overstockArt, his online store for discount artwork. Then, in 2009, the bad economy hit his company hard and it was in trouble and he wasn’t sure he could pay his employees. That’s when he did something unexpected.
Instead of closing shop, he quit his job and focused on his business full time. What he did turned his business around completely and turned a disastrous year into one of his company’s best. What did he do? The details are in this interview.
David Sasson is the co-founder and president of overstockArt.com. He is responsible for all aspects of growing overstockArt.com and establishing its dominance in the online wall décor market. Since founding overstockArt.com in 2002, Sasson has grown the company from its modest start to an international organization with offices located in three countries.
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