PR, The Grasshopper Way – with David Hauser

David Hauser, The Grasshopper Group, B2B, Customer Acquisition, Hiring, PR / Media Marketing, System

How can you, as a scrappy founder generate publicity for her company?

To answer that question, I invited David Hauser, co-founder of Grasshopper, a company that’s been featured in Entrepreneur magazine, BusinessWeek, CNN, Inc. and other well-known media outlets. I invited him here to find out how he does it.

Grasshopper is a virtual phone for system that you’ve seen me advertise here on Mixergy. It allows you to add unlimited extensions, get your calls anywhere, have your voice mail transcribed and so much more.

David Hauser

The Grasshopper Group

David Hauser is the co-founder of The Grasshopper Group. The company is best known for its first product, the Grasshopper Virtual Phone System, which has served over 100,000 entrepreneurs.

 

Andrew: Hey, before we get started, can I show you a way to increase sales or just test out product ideas? It’s Unbalanced and I use it all the time. If you’ve ever seen any of my sales pages, like this one where I sell a course on how to do interviews, if you’ve seen my sales pages, then you’ve seen Unbalanced in action. So, what Unbalanced does is it gives me a template. This is one of many templates that I get from them. All I do is I pop in my logos, and of course, they suggest that I add logos for social proof. I can pop them in. I could move them around or I can undo and get it right back the way it was. I place my video here. They help me place my buy button right there and so on. And of course, they recommend that I add some testimonials from users. Unbalanced is the way that I make sales. And it’s also the way that I recommend that you make sales and test out your sales pages. It’s a landing page platform that allows you to do A/B...

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