Stories From The Launching Of Compete, Lookery, Ghostery And Performable – with David Cancel

David Cancel, Performable, Customer Acquisition, Marketing

In the years after the dotcom bubble burst, can you image how hard it must have been for David Cancel, co-founder of Compete, to sell web analytics that cost $350,000 annually? But he did. In this interview you’ll learn how.

You’ll hear him talk openly about the ups and downs of launching a series of startups that includes, Ghostery, Lookery, and most recently, Performable, which helps web sites convert more visitors into customers.

David Cancel

Performable

David Cancel is co-founder of Performable, which offers easy-to-use, do-it-yourself tools that helps web sites convert more visitors into customers.

Andrew: Before we get started, I want to tell you why I keep urging you to use KISSinsights. Haven’t you noticed that one of the big ideas that keeps coming up in my interviews is the need to ask your customers and users what they want instead of imagining that you know?

Now, when you add a survey to your website, isn’t it true that hardly anyone fills out your survey and people who do fill it out aren’t necessarily your typical users? Well, what KISSinsights does is give you surveys that are so easy to fill out that your users will actually complete them. Here’s a screenshot of how I use KISSinsights. You can use it for free right now. Just go to KISSinsights.com.

Next thing I want to show you is the phone number at the top of DNAMail.com. When you have trouble with your email and it’s costing your business both money and reputation, how frustrating is it? Who can you call at those moments? If you use DNA mail, you’ll have a...

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