How Fanpop Got Huge, Quietly – with Dave Lu

Dave Lu, Fanpop, Bootstrapping, Content, Scaling, Traffic

You probably never heard of Fanpop and you don’t know how big it is. That’s because Dave Lu and his co-founders are too busy working to talk up their success. Besides, tech entrepreneurs like you aren’t their target demographic and, as a four-man team, they don’t have the time to court your attention.

But this is a story you need to hear because these scrappy founders grew Fanpop to 100 million monthly page views and over $1 million annual profits. There’s a lot to learn from how they did it.

Dave Lu

Fanpop

Dave Lu is the co-founder and CEO of Fanpop, a one-stop destination for real people with real passions to find real content and community.

 

If you try an experiment with me, I’ll tell you a secret.

If you go to FreshBooks.com and create a brand new account, of course refer

to Mixergy when they ask you how you heard of them. But if you go to

FreshBooks and create an account, and send me an invoice, my email address

is andrew@mixergy.com. Well if you use FreshBooks to send me an invoice, I

will respond, and tell you how much money I made with this ad. I know you

must be curious. I’ll answer the question if you invoice me.

The other thing that you’ll discover is that invoicing with FreshBooks is

dead easy. No more headaches, no more wasting time. You can create your

invoice lickety-split. Lickety-split, that’s the word I’m looking for,

that’s the phrase. Dead simple. Makes your company look professional,

because you can design it yourself. And best of all, you get paid quickly

with FreshBooks. Go to...

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