LyricFind founder on how to pivot from B2C to B2B – with Darryl Ballantyne
Have you noticed how so many entrepreneurs aim to build B2C businesses? They want to create businesses for consumers: next photo app, next game, next something that consumers are going to get really excited about.
But it’s tough. Consumers often don’t spend money. There isn’t a lot of logic, and there’s a lot of competition. What about the B2B market, selling business to business? Well today you’re going to find out from an entrepreneur who went in both directions, tried reaching consumers with his business, and then he went B2B, and we’ll see how that turned out.
Darryl Ballantyne is the founder of LyricFind, the leader in B2B lyric licensing. That means when you go to Bing and other companies and search “Put a Ring on It”, you don’t just discover that it’s Beyonce and get linked over to the lyrics. You actually get the lyrics right there in Bing’s search results. And the company that makes that happen, you’re about to find out about.
Darryl Ballantyne is the CEO and Founder at LyricFind, which is the World’s Leader in B2B Lyric Licensing.
Andrew: Hey there freedom fighters, my name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. Have you noticed how so many entrepreneurs aim to build B2C businesses, meaning they want to create businesses for consumers: next photo app, next game, next something that consumers are going to get really excited about. But it’s tough. Consumers often don’t spend money. There isn’t a lot of logic, and there’s a lot of competition. What about the B2B market, selling business to business? Well today you’re going to find out from an entrepreneur who went both directions, tried reaching consumers with his business, and then he went B2B by reaching businesses, and we’ll see how that turned out.
His name is Darryl Ballantyne. He is the founder of LyricFind, the leader in B2B lyric licensing. What does that mean? That means when you go to Bing and so many other companies, but I’ll use Bing.com as an...
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