How a food lover launched a new kind of snack

Vincent Kitirattragarn, Dang Foods, eCommerce, Food, Non-Tech, Physical Product

I want to find out how today’s guest got a new kind of snack into people’s homes.

In this interview you’ll also hear what he did to get into Whole Foods.

Vincent Kitirattragarn is the founder of Dang Foods, which makes coconut chips and other whole-food based snacks.

Vincent Kitirattragarn

Dang Foods

Vincent Kitirattragarn is the founder of Dang Foods, which makes coconut chips and other whole-food based snacks.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.

When I first saw that I was set to interview today’s guest, I said, “Dang? Dang Foods, what is this thing? I’ve never heard of it. How did my people even find this guest?” Frankly, Mixergy is all about entrepreneurs who are in tech. I think food and everything else is a little bit hard to get into, and it’s a little outside out focus.

Then I started doing some research, and I glanced away from the text to actually look at the packaging that one of the company’s products comes in and I realized I have it in my house. It’s one of the few things my wife is okay giving my kids for snacks. It’s coconut chips. Dang makes these beautifully packaged coconut chips that you can snack on and not have anyone feel guilty for having it.

They have also have expanded to...

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