How To Build A Profitable Lifestyle Business In Web Apps, Info Products And More – with Dane Maxwell

Dane Maxwell, Zannee, B2B, Customer Acquisition, Educational Company, Lifestyle Business, SaaS (software as a service)

While other entrepreneurs focus on vanity metrics like number of Twitter followers or blog hits, Dane Maxwell says there are only two metrics that matter to him: leads and profits.

In this interview you’ll learn the process he uses to go from idea, to leads, to product, to profits. You may have noticed in the previous sentence that getting leads comes before building the actual product for Dane. That’s how he ensures success with minimal risk.

Dane is the founder of Zannee, which makes real estate tools for recruiting and retaining brokers.

Dane Maxwell

Zannee

Dane Maxwell is the Founder of Zannee, which makes real estate tools for recruiting and retaining brokers.

 

Three messages before we get started. First, my new sponsor is Site5. Site5 hosting is the inexpensive way to bootstrap your Ruby on Rails, Python, or other applications. If you look at RatePoint, you’ll see that 713 reviewers gave Site5 a near perfect score of 4.95 out of 5. Site5.com, a lot of 5’s in that spot, right? Site5.com.

Next, what could your site do if you let users import their Gmail or Yahoo or other address books using CloudSponge? Well, maybe you can grow virally, the way Facebook did, or maybe you can give users an online address book the way Plaxo did, or you can let users talk to their friends the way Twitter did. Or maybe you can come up with your own ideas for letting your users upload their address books to your site. It’s a snap with CloudSponge, and if you use discount code “Mixergy” you’ll get a few free months on CloudSponge.com.

Finally, Grasshopper.com is where you go to supercharge your company’s...

Continue reading the transcript...