Optimizely’s Founder Gives Optimization Techniques You Can Implement Right Now – with Dan Siroker

Dan Siroker, Optimizely, B2B, SaaS (software as a service), Traffic

When he worked for Barack Obama’s presidential campaign, Dan Siroker ran A/B tests on the campaign’s email collection process and grew contributions by $57 million.

After the campaign, Dan launched Optimizely, a tool to help web sites run similar tests more easily. I invited him to Mixergy to talk about his new company, and to teach optimization techniques that you could use to grow conversions.

Dan Siroker

Optimizely

Dan Siroker is the founder of Optimizely, which enables businesses and organizations to make better data-driven decisions through website optimization and A/B testing.

 

Hey, before we get started, I want to show you that I just got new business cards from PrintPrintPrint.biz. Here’s let’s open them up. There they are. I asked for very plain cards, just my name and contact information. If you need business cards, go to PrintPrintPrint.biz and use the discount code Mixergy. So PrintPrintPrint.biz. They came within a couple of days and they look great.

I also want to tell you about my second sponsor, Grasshopper.com. It’s the virtual phone system that entrepreneurs love. And I say that because by virtual phone system I mean you don’t need heavy equipment, you could just manage the whole thing online. You can get extensions, call forwarding, voicemails to email, you can get toll free or local number, and so many other features. Go to Grasshopper.com.

Finally, you need to know that if you’re an entrepreneur or working at a tech startup, the lawyer that you want to work with is Scott Edward Walker of Walker...

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