Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. Joining me today is a Mixergy fan named Dan Caldwell. He is the founder of TapouT, an iconic MMA clothing brand that he founded in–it was 2005, right?
Dan: No, 1997.
Andrew: 1997, oh. The website I could only find going back to 2005. You did sell it, though, in 2010, right?
Dan: Yeah. We did. It’s actually because if you check TapouT.com, we didn’t get TapouT.com until 2005. We started with InYaFace.com back when we didn’t know that that was a big deal.
Andrew: And you sold the business 2010. I want to find out how you built up the business and find out a little bit about your latest project, which is Lessons.biz. It’s a site that teaches other people how to create an apparel business based on what Dan and his cofounders have learned and you can obviously check it out at Lessons.biz....