Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses for an audience of entrepreneurs. And when I go to conferences, I don’t just want to hear the speakers, I want to get to know the audience who’s at the event. And I want to get to know the speakers and I want to go and get to know the people are running interesting businesses there.
So when I went to Social Media Marketing World and I was asked to speak there, I said, “Who else is running an interesting business? Who else is speaking? Let’s get a really nice suite and invite them to come in one at a time.” And I did that, I got to know some really interesting people. And one of them is a copywriter that I asked to meet because I was just interested in his work. And then I kind of fell in love with his business too, the simplicity of it. The lack of craziness in a company always...